Microsoft’s Mojave Experiment Was The Wrong Approach To Marketing Vista

Microsoft has been trying to get their shit together in pushing Vista as more than a bundled mass of clobbered together 1’s & 0’s hacked together by developers who could probably finger paint better than code and waiting this long to convince us that Vista is anything but exposes a weak marketing department. Instead of drumming up hype about Vista early on in the still infant Beta, Microsoft practically gave every adopter the keys to their PR machine and a buggy product to market to the rest of everyone else.

Getting people hyped up for a product before it’s released and getting people talking long after that are essential for fledging new ideas to prosper. Microsoft had the right idea in giving anyone and everyone an early taste of Vista (albeit in Beta form). Typically developers, programmers and massive corporations already heavily invested in a Windows based infrastructure should be the only ones dabbling with Software not yet on the market but you get a few who pass through just wanting some spoilers. Sure lots of people are interested but most aren’t compelled to better the product through continuous feedback, only concern themselves with what the worst case scenario will be if they upgrade such as Blogger Bob who is wondering why the fuck his system is considerably slower further igniting the obsessive need to broadcast his air of stupidity and lack of comprehension for “beta testing a product that has yet to be mass marketed due to ongoing development” thus beating down any hopes of marketing Vista as something worth upgrading and further hindering any development progress.

Apple had the right idea in seeding development builds of Leopard to programmers who had a vested interest in the changes taking place on a core level and who had the experience to help sort out any shit plaguing each build. The rest of the buying populace was spoon fed new features that pertain to what a majority of us use Macs for. However Microsoft committed another major fuck up with Vista in that they took too big of a leap forward coming from XP. The time gap in between the two operating systems was a delay induced 6 years and Hardware requirements weren’t altered during XP’s reign which allowed manufacturers to focus more on selling computers the general populace wanted for basic things (which weren’t up to snuff for the demanding workout Vista exercises just to fucking run) than selling a higher spec’d machine at an entry level price to meet the minimum qualifications of a so-called modern OS. Microsoft could have pulled off incorporating the GPU demanding Aero experience and avoid inducing a slow system if they had released OS updates between XP and Vista that made the gradual transition to a more hardware demanding OS that would focus on taking advantage of system resources and not use it to compensate for bloat or lag.

But to the final point and I feel it summarizes the colossal fuck up of Microsoft’s Mojave marketing experiment. The thought process behind the marketing blitz was the majority of XP users were apprehensive of upgrading to Vista because of the bad press lauded onto it by journalists, Bloggers, that guy in accounting and so-called tech experts. Since those wary of the new OS weren’t keen on approaching Vista anytime soon, Microsoft decided to push it full force at them instead, but under the moniker as the next generation of Windows code named Mojave. But just how fucking retarded are your customers that they can’t tell Vista from anything else, the radical GUI revamps we’re enough to jolt one’s eye sockets in a violent fashion. To even wait this long to consider damage control mode is about the laziest form of marketing or even care for a product, Apple is able to drum up hype and positive praise before an idea is released to market or even put into production and should something fuck up along the way, they’ve been able to minimize the damage. Hell, even if a marketing blitz coincided Vista’s launch and continued until today it would’ve been a great opportunity to demolish Apple’s pretentious (although funny) Get a Mac ad campaign. Now we get to hear how much Vista doesn’t suck over how rocking Vista is or how Apple is the stuck up artsy type and damn its fun to make a spreadsheet in Excel.