Stashbits: Apple Takes Record Smartphone Lead, Backtracks On Ads

Apple has always put its weight behind a mass marketing campaign for any new product but it seems to be more aggressive when it comes to the iPhone as detailed in recent ads for the latest iteration of the hot selling device. While claims of doubled Internet speeds have been rebuked and called out for deceptive marketing, Apple has closed in on the Smartphone market taking an impressive 16% share.

iPhone Takes 16 Percent Of Smartphone Market Share

The global Smartphone market is very aggressive and highly competitive between the major phone manufacturers of Samsung, Nokia, HTC and RIM. The newcomer in this massive foray, Apple, has had to deal with cloned interfaces, a rise in touch screen look-a-likes and dramatic pricing deals with select carriers. Since the iPhone 3G was made available July 11th in the US and select countries worldwide adding a reduced $200 price tag, Apple has netted a brag worthy share of the global Smartphone market at 16.6 percent.

Their most recent plunder of the US smartphone market put Apple at a 30 percent market share behind RIM’s 40 percent share. Analysts credit the iPhone 3G’s global growth to a massive price cut and addressing issues that plagued the first generation device such as lack of corporate support and no 3G or GPS radios.

Via: Cult Of Mac

Apple Backtracks On iPhone 3G Ads

Despite Apple’s heightened success in the mobile arena, they’ve retracted on the validity of their ads claiming the iPhone 3G has double the cellular connectivity speed of the EDGE device it left behind. 

This has been the core of many complaints and legal entanglements ranging from class action suits. William Gillis, the latest to bring Apple back into the court system to answer for questionable tactics of marketing the iPhone, received a legal document answering his complaint. While the Cupertino based company has stood behind their marketing campaign as evidenced in the nine page legal document, (PDF Link courtesy of Wired) this line delivers a blow to anyone who takes Apple’s adverts as truth.

“Plaintiff’s claims, and those of the purported class, are barred by the fact that the alleged deceptive statements were such that no reasonable person in Plaintiff’s position could have reasonably relied on or misunderstood Apple’s statements as claims of fact,”

Via: Gizmodo